Summary: The article discusses professional education as a structural element of professional orientation of students of educational institutions in Ukraine. The article reveals the essence, purpose and importance of professional education as a core component in professional orientation with pupils of high school. The author pays attention to organizational aspects of work with young students in professional education in the conditions of the educational process.
Keywords: professional education, professional information, professional advocacy, professional promotion, vocational guidance.
Summary: In the article problems of training future managers leisure industry in higher education were presented and they were reviewed through the prism of marketing approach.The specifics of marketing approach inthe training of future managers of leisure industry was disclosed and the results of this approach in the modern educational environmentwere identified.
Keywords: marketing, higher education, higher education institution, training manager of leisure industry, management of professional training manager of leisure industry.
Summary: Each management solution consists of a number of contradictions, the solution of which must have a certain algorithm, but be unique and take into account all environmental factors. This paper presents the structure of a new lecture course dedicated to methods of solving the technical, scientific, social and psychological tasks that can increase the management decisions quality and improve the competitiveness of the various organizations.
Key words: theory of inventive problem solving, contradiction, management decision, innovation.