Summary: The article considers the problems of evaluating the performance of the online store. The application submitted on the basis of modern computer platform business intelligence QlikView, which allowed to identify the main factors affecting the change in the efficiency of its operations, to trace the dependence of indicators, graphically presenting the results of operations of the store, using modern visualization techniques.
Keywords: performance evaluation, dynamics of key performance indicators, internet store, business analysis, QlikView.
Summary: In the article the problems of the optimal set and duration of use advertising media to promote their product online company. Presents a dynamic simulation model that provides the possibility of carrying out computer experiments to select the optimal combination of methods of advertising, subject to minimize the costs of their implementation.
Keywords: internet company, advertising company, Internet marketing, SEO (promotion in search engines), SMM (advertising in social networks), contextual and banner advertising, PR (the use of network media), Direct Marketing (mailing), AnyLogic, optimization experiment.
Summary: The features of structural transformations in Ukrainian economy are investigated and the necessity of the realization structural policy on the basis of a combination market mechanisms and instruments public policy as a basic condition for economic growth is substantiated.
Key words: structural transformation, structural policy, macroeconomic imbalances, economic policy, economic growth, economic development.
Summary. In the article essence of research concepts "Competitive Advantages enterprise", types and factors his implementation are solved. Strategy of competitive advantages and features of his using the enterprise are solved.
Key words: strategy of enterprise, competitive advantages, leadership strategy of cost (or price), differentiation strategy, the strategy of specialization and focus.
Annotation. In Article proanalyzyrovana system vnutrenneho Monitoring subъekta hozyaystvovanyya and predlozhenы on activities of EE improvement.
Key words: monitoring system of financial monitoring, the likelihood of bankruptcy threat.
Annotation. In Article proanalyzyrovana system vnutrenneho Monitoring subъekta hozyaystvovanyya and predlozhenы on activities of EE improvement.
Key words: monitoring system of financial monitoring, the likelihood of bankruptcy threat.
Summary: The basic directions of optimization processes of organizational - economic mechanism in the food industry and the urgency and feasibility of this method in the management of enterprises.
Keywords: organizational - economic mechanism, competitiveness, optimization, food industry, marketing, strategic resources.
Summary: This paper identifies a number of problems related to the assessment of information system and its effectiveness. A ratio of the efficiency of investment in system information and analytical support are presented. Author has also determined that functioning of information and analytical support system has significant positive effects and changes for the company.
Keywords: measurement, efficiency, system, information, enterprise competitiveness.
Summary: Consider and propose ways to prevent threats to internal financial and economic security of the company in view of the need to ensure its sustainable development in terms of various functional components of the financial and economic security.
Keywords: security, financial and economic security, the financial and economic security, financial and internal threats to economic security.
Summary: The structure of the system to ensure financial security, which allows to ensure the most efficient level of financial security in today's competitive business environment.
Keywords: financial security, financial security system, elements of the system of financial security.
Summary: The current and actual problems of wages in the Ukraine are considered in the article. There’re identified the causes of the low wages in the Ukraine and direction of solving the problems of wages in our state are determined.
Keywords: salary, debt, wages, productivity, labour force, wages functions.
Summary: Studied methodology for assessing the level of economic security.
Key words: economic security, financial security, economic security components, assessment of economic security, structural components of economic security.
Abstract: This article is devoted to actual research directions in finance - financial security, such as research and development of theoretical propositions about the nature and methods for assessing levels of financial security.
Keywords: financial security company restaurant business, financial condition, financial ratios, forecasting, indicator, assessment factors.
Summary. Researched and defined the concept of regional competitiveness. The basic features of regional competitiveness.
Key words: competitiveness, region, feature, property, economic development, social and demographic policy, innovative development of the region, scientific - technical potential, human resources, environmental development of the region and international relations.
Summary. Study the relationship and the possibility of using different types of management innovations in the life cycle of the enterprise (the origin, development (childhood and adolescence), stabilization (early maturity, the prime of full maturity), decline, liquidation.
Кey words: management innovations, life cycle business, strategic management, project management, kontseptions KAIZEN, КАЙРІО, TQM.
Abstract: The theoretical question of risks in the banking sector and how to prevent them.
Keywords: risk, financial risk, credit risk, deposit risk, risk management, risk minimization.
Summary: This article is dedicated to the diagnosis of the financial and economic security of the enterprise.
Keywords: financial status, diagnostics, financial performance, financial security company, profitability, financial stability, development strategy.
Summary. The article discusses the basic tasks of financial analysis and major groups of indicators characterizing the financial condition of enterprises. Considered directions improvement of financial condition.
Summary: The essence and making systems of financial and economic safety of the enterprise is investigated.
Key words: system, financial and economic safety, threats, object of protection, the subject of protection, the enterprise.
Summary: Research of the formation of an effective system of information component of financial and economic security.
Keywords: safety, information, information security.
