Summary. In the article essence of research concepts "Competitive Advantages enterprise", types and factors his implementation are solved. Strategy of competitive advantages and features of his using the enterprise are solved.

Key words: strategy of enterprise, competitive advantages, leadership strategy of cost (or price), differentiation strategy, the strategy of specialization and focus.

Summary. Study the relationship and the possibility of using different types of management innovations in the life cycle of the enterprise (the origin, development (childhood and adolescence), stabilization (early maturity, the prime of full maturity), decline, liquidation.

Кey words:  management innovations, life cycle business, strategic management, project management, kontseptions KAIZEN, КАЙРІО, TQM.