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Actual problems of modern science: Abstracts of XLІ International scientific-practical conference (Kharkov - Vienna - Berlin, May 30, 2019)

Actual problems of modern science: Abstracts of XXХ International scientific-practical conference (Saint-Petersburg - Astana - Kiev - Vienna, May 30, 2018)

Actual problems of modern science: Abstracts of ХХІ International scientific-practical conference (Saint-Petersburg - Astana - Kiev -Vienna, June 29, 2017)

Actual problems of modern science: Abstracts of ХХІ International scientific-practical conference (Saint-Petersburg - Astana - Kiev -Vienna, June 29, 2017)

Abstract. Considering of the present economic and social situation in connection with the depreciation of GEL exchange rate was worked out suggestions and recommendations, which is important for the solution of the mentioned problems and to achieve to the real exchange rate.

In the process of determination of GEL exchange rate particular attention is drawn the methods, which are directly related to the mentioned issues. Existing and potential problems must be identified timely, where the pre-diagnostic mechanism has a special meaning, which must be reinforced by experts proposals and statistical data.

In terms of economic growth, which has nowadays, it is necessary to activate more to get a better currency in considering those proposals, which is presented in work. It will definitely positively effect on the result. A brief overview of the GEL exchange rate factors is presented in the work.

Key words: Exchange rate, investment, import, export, transfer and the deposit. 

Abstract.  The role and significance of advertising has increased in the last decade. This is the aim of analyzing the influence of advertising on human psychology. The aim of the research is to determine the level of the influence of advertising on human psychology and how modern advertising matches the motivation of consumers.

Keywords: advertising industry, sensation, contact sensing and remote sensing, mechanism of psychological impact, psychology of advertising.

Abstract. Evolutionary process of managerial decision making means a trend of development of collective ones. It is better to get involved much more employees in the process of decision making, However, It has the negative side as well. It is expressed in "group thinking”. This article offers some of the ways to eliminate the shortcomings.

Key words:  An individual and group decision; group thinking; mutually interchangeable and inter complementary employees; self-defense instinct.

Abstract. Consumers has become exceptionally demanding in a system of modern economy. It puts on the agenda not only the growth of the commercial value of the offer, but also the reduction of the cost of acquisition. All of this forces the manufacturers to work out such an operating strategy that actually become the winner in competition at least in delivery speed, price or quality for satisfaction of the market requirements.

Key Words. Global competition; target market; labour process optimization; operating strategy; market strategy.