HR-технології у сучасному бізнес-середовищі

English

Hr technologies in the modern business environment

Abstract. Introduction. The article considers the views of leading domestic scholars on the essence of the concept of “HR-technologies” and provides the author's own vision of the definition. The main directions of development of HR-technologies in business are investigated. The main approaches to the further development of HR technologies in the modern business environment are presented, taking into account the current challenges in the economic space. The prerequisites for the introduction of HR technologies in the business environment are presented, taking into account the latest economic influences and focusing on the author's own vision of key judgments. The benefits of implementing HR technologies in the business environment are analyzed, since they have an impact not only on the company's management but also on the level of subordinates. General conclusions on the material analyzed are made and ways to improve the chosen area of research are suggested. This topic defines an important vector of development for business companies aimed at optimizing and modernizing the processes of managing labor potential, taking into account current trends in digitalization, since effective company management will ensure success in the business environment. Purpose. The purpose of the article is to theoretically define the main trends in the development of HR technologies and their impact on HR management in the modern business environment. Materials and methods. The research materials are the works of domestic and foreign authors who conduct their scientific and practical research in the field of HR technology as a modern vector of development of the digital economy. In the course of the study, the following scientific methods were used: theoretical generalization (when processing the scientific and practical research of economists); specification (to build a table of scientific vision of the essence of HR technologies); formalization, analysis and synthesis (to build a scheme of the main directions of HR technologies in business); logical generalization of the results (formulation of the conclusions of the article). Results. The scientific article reveals the essence of the of the concept of “HR-technologies” through the prism of scientific views of leading economists. The main tasks are defined, that management faces when implementing HR digitalization, since the latest HR management system is inseparable from technology, so any modern business can function effectively only with the use of HR technologies and the latest methods of personnel development. The main directions of development of HR technologies in business are analyzed and their brief characteristics are given, taking into account the level of digitalization and the changing role of HR management. Improvements to the stages of implementation of digital technologies in HR at an enterprise are proposed, since ensuring proper change management is the basis for successful adaptation and achievement of the enterprise's goals in the field of HR management through technological transformation. A number of conclusions are presented, taking into account all the aspects of the study, which will further influence management decision-making in the digitalization of HR. Discussion. In further research it is proposed to focus on the development trends and peculiarities of implementing HR technologies through the prism of digital transformations in Ukrainian business, as well as the development of innovative approaches to managing HR processes, which contributes to increasing the efficiency of potential use.

Keywords: competitiveness; HR digital technologies; business; transformation; cloud business HR environment; systems; artificial intelligence; AI; digitalization