Оцінка інноваційного потенціалу фармацевтичної компанії на засадах лідерства

English

Assessment of the innovation potential of a pharmaceutical company based on leadership principles

Abstract. Introduction. In the context of global changes in the pharmaceutical market, the development of the innovative potential of companies becomes a determining factor in their ability to remain competitive. Leadership plays an important role in this process, as it supports the creativity of employees and increases the company’s ability to quickly adapt to a changing market environment. Purpose. The purpose of the study is to develop theoretical and methodological approaches and practical recommendations for assessing the innovative potential of a pharmaceutical company based on the concept of leadership. Materials and methods. The study was conducted using scientometric Internet databases, as well as employing comparative analysis, induction and deduction, expert evaluations, logical analysis, economic and statistical approaches, surveys, and other methods. The assessment of the innovative potential of the pharmaceutical company “Darnitsa” was carried out based on human resources, technological, financial, and leadership components. For the integral assessment of innovative potential, taxonomic analysis using the Harrington scale was applied. Leadership effectiveness was evaluated using the “Leadership Practices Inventory,” the “Multifactor Leadership Questionnaire,” and a leadership style assessment questionnaire. Results. The study of the innovative potential of the pharmaceutical company “Darnitsa” revealed positive changes in the human, technological, financial, and leadership components. The company effectively implements innovative strategies, maintains a high level of product quality, and introduces modern technologies. According to the results of the innovation potential assessment, the company has achieved a high level of the integral indicator, which confirms its competitiveness and the effectiveness of its management practices. The assessment of the leadership practices of the company’s managers showed a high level in the areas of “Transformation of the Organization,” “Supporting Action,” and “Modeling the Way,” which reflects their effectiveness in promoting innovation and personnel development. The selfassessment of leaders indicates a high level of transformational leadership. The predominant leadership styles of the managers are democratic, teamoriented, and coaching, which promote open communication and the development of an innovative culture. It is recommended to further improve management practices and implement modern approaches to support the company’s sustainable development. Further research in this area. The integration of leadership qualities into the system of innovation development management significantly enhances the effectiveness of innovation processes. The application of democratic, teamoriented, and coaching leadership styles contributes to the formation of an innovative culture and strengthens the company's competitiveness. Further research should focus on analyzing the impact of leadership practices on the dynamics of innovation development and the adaptation of strategies to the transformations of the pharmaceutical market.

Keywords: innovative potential; leadership; pharmaceutical company; democratic style; team-oriented style; coaching style; innovative style