Мотиваційні фактори започаткування власної справи в Україні в умовах воєнного стану

English

Motivating factors for starting your own business in Ukraine under martial law

Abstract. Introduction. Martial law significantly changes the structure of employment and the nature of citizens' economic behavior, which increases interest in starting one's own business. The reduction in traditional employment opportunities and changes in the nature of employment are prompting citizens to seek new avenues for professional and financial self-fulfillment. Under such conditions, self-employment is increasingly seen as a way to secure income, achieve autonomy in decision-making, and adapt to changes in the labor market. The purpose of the study is to identify the motivational factors that encourage Ukrainian citizens to start their own businesses in conditions of martial law, and to investigate the characteristics of the formation of intentions to transition to independent economic activity. Materials and methods. The study uses scientific publications, statistical materials, and analytical reports that reflect changes in the field of entrepreneurship and employment. To achieve the goal, a systematic method was used to reveal the structure of motivational factors, a generalization method was used to identify common trends in the formation of entrepreneurial intentions, and a logical-analytical method was used to interpret scientific sources and factual data. Results. In the course of the study, the main groups of motivational factors influencing citizens' decisions to start their own business were identified, the systematization of which made it possible to explain the change in the behavior of the population in the conditions of martial law and to show that intentions for independent activity are formed under the influence of their interaction. It has been established that digital opportunities and support programs, in particular microgrants, create additional conditions for starting one's own projects with limited resources. The results obtained reflect the trends of citizens' transition to independent economic activity and the expansion of areas of activity available to small businesses. Prospects. Further research may focus on assessing the impact of individual factors on citizens' intentions to start their own business, determining the effectiveness of government support programs, and analyzing new forms of economic activity that are becoming widespread in conditions of martial law. The results obtained can be used to improve small business development programs and to develop support mechanisms for citizens who plan to start their own businesses.

Keywords: own business; entrepreneurship; motivational factors; independent economic activity; own projects