Consumer psychology: the core of brand strategy implementation

Анотація

This article analyzes how brand strategy wins consumer psychology and the key factors that win consumer psychology. It explains that the core of brand strategy is to win consumer psychology and the significance of brand strategy to consumer habits. The methods adopted in this research are mainly literature research and case analysis. Analysis Every consumer is only willing to choose and accept some brands when buying products. Enterprises can only grasp the target customers’psychological gap through the brand information output by the brand strategy, or tap into the target customers’psychological resources more effectively than competitors, thus occupying the important position of the target customers’ psychological resources. This subtle psychological change is that there is only consumer perception and no objective facts. According to the results of the analysis, the brand strategy is mainly based on the attributes of the product and the consumer's psychology has an impact on consumer spending habits. Brand strategy is to use the brand as a logo to distinguish other competing brands, form a cognitive image, be recognized by consumers, and reflect a durable and credible value commitment related to the products and services behind the brand. It can be said that brand strategy has created a certain product attribute in consumer perception. And win the consumer's psychology through the key factors that affect the consumer's consumer psychology, so as to promote the consumer's consumption behavior, so that the consumer forms a certain consumption habits, so the brand strategy has an important effect on consumers' consumption habits. This article combines psychology and management related knowledge, analysis Faced with a large number of products, consumers cannot accept all products, so the brand is of great significance to consumers' consumption habits. This article analyzes how brand strategy wins consumers' consumer psychology, and the key factors to win consumer psychology, for companies to implement more accurate, consumer psychology and consumer habits in the context of the era of huge competition today. The strategy provides a certain theoretical basis.

Ключові слова: consumer psychology; the core; brand strategy implementation

Як цитувати

@article{internauka7953,
  author   = {Liang, Rui and Блюмська-Данько, Ксенія Валеріївна and Xu, Tian},
  title    = {Consumer psychology: the core of brand strategy implementation},
  journal  = {Науковий журнал «Економічна парадигма»},
  year     = {2022},
  number   = {4},
  doi      = {10.25313/2520-2294-2022-4-7953},
  url      = {https://www.inter-nauka.com/issues/economic2022/4/7953}
}

TY  - JOUR
AU  - Liang, Rui
AU  - Блюмська-Данько, Ксенія Валеріївна
AU  - Xu, Tian
TI  - Consumer psychology: the core of brand strategy implementation
JO  - Науковий журнал «Економічна парадигма»
PY  - 2022
IS  - 4
SN  - 2520-2294
DO  - 10.25313/2520-2294-2022-4-7953
UR  - https://www.inter-nauka.com/issues/economic2022/4/7953
LA  - en
ER  -