Strategies for business development in the garment industry under high competition

Анотація

This article explores key factors for enhancing the competitiveness of Kazakhstan’s garment industry in the context of Industry 4.0 and intensifying global competition. Against the backdrop of digital transformation and emerging economic trends – such as offshoring, reshoring, flexible employment models, and the rise of e-commerce – the author analyzes the current state of the garment sector and outlines future development prospects. Special attention is given to the need for production modernization through automation, robotics, and the implementation of smart factory concepts. The study also emphasizes the importance of strengthening cooperative ties within the Eurasian Economic Union (EAEU) and fostering a technology-driven environment that supports digital nomads and freelance platforms. The objective of the article is to identify strategies for advancing the garment business in Kazakhstan under the pressures of Industry 4.0 and growing competition in both regional and global markets. The scientific novelty lies in proposing a new approach to business development in Kazakhstan’s garment sector, grounded in an extensive review of existing literature. This work will be of interest to researchers in strategic management and industrial development, as well as to practitioners focused on optimizing business processes in a highly competitive garment industry. The insights presented may serve as a valuable resource for investors, government agencies, and entrepreneurs seeking to adapt innovative management models to the specific conditions of Kazakhstan’s market.

Ключові слова: garment industry; Republic of Kazakhstan; Industry 4.0; digital employment; e-commerce; competitiveness

Як цитувати

@article{internauka11071,
  author   = {Imarova, Dilara},
  title    = {Strategies for business development in the garment industry under high competition},
  journal  = {Міжнародний науковий журнал «Інтернаука»},
  year     = {2025},
  number   = {8},
  doi      = {10.25313/2520-2057-2025-8-11071},
  url      = {https://www.inter-nauka.com/issues/2025/8/11071}
}

TY  - JOUR
AU  - Imarova, Dilara
TI  - Strategies for business development in the garment industry under high competition
JO  - Міжнародний науковий журнал «Інтернаука»
PY  - 2025
IS  - 8
SN  - 2520-2057
DO  - 10.25313/2520-2057-2025-8-11071
UR  - https://www.inter-nauka.com/issues/2025/8/11071
LA  - en
ER  -