Ways to collaborate with fashion houses and designers in increasing brand awareness of wedding fashion

Анотація

The article conducts a comprehensive theoretical and methodological analysis and presents a classification of the most effective forms of collaboration among specialized bridal brands, established fashion houses, and independent designers. Such partnerships are regarded as strategic tools for strengthening the competitive advantages of market participants and expanding their presence within target consumer segments. The relevance of this topic stems from the rapid transformation of tastes and preferences among contemporary clients, the growing influence of digital communication channels, and the urgent need to revise traditional marketing paradigms in favor of adopting innovative practices. The objective of the article is to systematize and critically evaluate various models of collaboration, to identify in detail their synergistic effects, and to analyze the potential threats and limitations associated with each. The results offer practical value to owners and managers of wedding enterprises, marketing and brand management specialists, professional couturiers, and researchers in the fields of strategic marketing, brand communications, and the evolutionary processes of the modern fashion industry. The conclusions indicate that collaboration founded on thoroughly developed strategies, a creative approach to execution, and strict adherence to the principle of congruence between brand values and the expectations of the target audience can not only increase brand recognition but also facilitate entry into new consumer segments and strengthen the loyalty of existing clients.

Ключові слова: wedding fashion; brand awareness; collaborations; fashion houses; designers; fashion marketing; branding; influencer marketing; co-branding; digital marketing

Як цитувати

@article{internauka11299,
  author   = {Lipinska, Liudmyla},
  title    = {Ways to collaborate with fashion houses and designers in increasing brand awareness of wedding fashion},
  journal  = {Міжнародний науковий журнал «Інтернаука»},
  year     = {2025},
  number   = {7},
  doi      = {10.25313/2520-2057-2025-7-11299},
  url      = {https://www.inter-nauka.com/issues/2025/7/11299}
}

TY  - JOUR
AU  - Lipinska, Liudmyla
TI  - Ways to collaborate with fashion houses and designers in increasing brand awareness of wedding fashion
JO  - Міжнародний науковий журнал «Інтернаука»
PY  - 2025
IS  - 7
SN  - 2520-2057
DO  - 10.25313/2520-2057-2025-7-11299
UR  - https://www.inter-nauka.com/issues/2025/7/11299
LA  - en
ER  -