Issue №2 February 2025

Articles

1. Marketing

   Content marketing as a driver of consumer engagement: specifics and KPI in e-commerce

   Дербеньова Яна Валеріївна

   Read PDF, 313 KB DOI 10.25313/2520-2294-2025-2-10741
2. Marketing

   Digital marketing tools for telecommunications companies

   Бут Олександр Вікторович

   Read PDF, 370 KB DOI 10.25313/2520-2294-2025-2-10698
3. Marketing

   Specificity of PR in food brand marketing

   Ткачук Світлана Валеріївна

   Read PDF, 829 KB DOI 10.25313/2520-2294-2025-2-10687