Issue №1 January 2026

Articles

1. Marketing

   Identity as a branding component of classic and technical HEI of Ukraine in the digital environment

   Лісун Яніна Вікторівна

   Read PDF, 1.5 MB DOI 10.25313/2520-2294-2026-1-11873
2. Marketing

   Copywriting in social media marketing as a component of PR

   Ткачук Світлана Валеріївна

   Read PDF, 449 KB DOI 10.25313/2520-2294-2026-1-11806
3. Marketing

   Innovative approaches to interaction with consumers for building sustainable loyalty to the media company's brand

   Барков Ілля Сергійович

   Read PDF, 432 KB DOI 10.25313/2520-2294-2026-1-11805