Issue №5 May 2024

Articles

1. Marketing

   Mobile marketing: the effectiveness of mobile apps and in-app ads to engage consumers

   Струнгар Артур Валерійович

   Read PDF, 649 KB DOI 10.25313/2520-2294-2024-5-9924
2. Marketing

   Artificial intelligence application in marketing research

   Далибожик Андрій Мар’янович

   Read PDF, 340 KB DOI 10.25313/2520-2294-2024-5-9906
3. Marketing

   Marketing management in ecosystem of e-trade

   Онофрійчук (Гамова) Ірина В’ячеславівна

   Read PDF, 1.4 MB DOI 10.25313/2520-2294-2024-5-9866