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Author

Derbenova Yana Валеріївна

Kyiv, Ukraine

article: 1
Institution: Taras Shevchenko National University of Kiev (Kiev, Ukraine)

Articles

Marketing No. 2, February 2025

Content marketing as a driver of consumer engagement: specifics and KPI in e-commerce

Дербеньова Яна Валеріївна

Read PDF, 313 KB DOI 10.25313/2520-2294-2025-2-10741