Abstract. With use of widely penetrated in Russian studies self-consciousness evaluation method by V. V. Stolin and S. R. Panteleev it is shown that the compensation strategy of subjective social deficits in alcohol abusers and selfie-addicts is same, but quantitative differences do individuals with addiction to self-portrait photography much more adaptable and allow them to stay within the mental norm.

Keywords: selfie-addiction, alcoholism, self-consciousness.