Summary: The main problems of the modern tax system, tax legislation and tax control over small business entities have been studied and studied.
Keywords: Small business, tax control, tax legislation.
Summary: The main problems of the tax system in the regulation of small business subjects, and ways to solve them based on the experience of foreign countries, as well as the experience of the countries of the east on the development of FEZ as one of the measures of tax incentives were examined.
Keywords: Small business, tax control, foreign experience, FEZ.
Summary. The necessity of strategic planning activity. The features of tourism companies and identified specific aspects of the development and implementation of strategic planning of tourism enterprises.
Keywords: strategy, strategic planning, marketing planning, marketing strategy, tourism sector, strategic marketing.
Abstract. The article examines the problem of polymorphism of interpretation the economic nature, forms and sources of financial resources the exist of entities of agricultural sector in the national economy. It was identified as a priority the issue identification of financial resources in the purpose of selection the priority approach to their formation.
Achieving the aim of research was conducted by using comparative analysis of existing definitions of the term "financial resources enterprises" to the changing economy and the types of requests for information on available financial resources of the entity for management decisions to safeguard the financial security, sustainable development and increased competitiveness of agricultural products.
On the based of the grouping views of scientists on the economic substance of financial resources of enterprises, singling out significant differences ,the use of accounting approach to identify financial resources for agricultural producers has been suggested.
It is being proved that the identification of financial resources for entities accounting treatment will simplify the management of financial resources and implement measures to allow optimization.
Keywords. Financial resources of enterprises, monetary means, funds of financial funds, private equity, financial assets of financial resources entities.
Summary. Тhis article discusses the definition of the organization's liquidity and financial stability. Considers the current liquidity ratio absolute liquidity ratio solvency recovery.
Key words: cash ratio, current ratio, financial stability, a traditional measure of liquidity, the relative indicators of financial stability.
Summary. Тhis article discusses the reporting structure of the leasing companies, as well as differences this reporting from the reporting standard of borrowers, the nature and characteristics of various types of leasing, various reflections of the leased asset.
Key words: Assessment of liquidity, liquidity of the leasing companies, leasing, types of leasing, the leased asset.
Abstract: the Article is devoted to public-private partnerships in the field of education of the Russian Federation. It analyzes the causes of development partnerships, potential problems, risks, benefits. The offered methods of development.
Key words: public-private partnership, concession, agreement, contract life cycle.
Анотація: У статті розглядається роль розвитку електронної комерції в сучасній світовій економіці. Розглянуто переваги та недоліки здійснення електронної комерції, проаналізована її статистика.
Ключові слова: інтернет-магазин, електронна комерція, інтернет-торгівля, онлайн-продажі.
Анотація. Стаття присвячена питанням сутності та сучасних концепцій маркетингу у туристичній галузі. Досліджено еволюцію сутності поняття «маркетинг туризму». Уточнено сутність маркетингу на підприємствах туристичної галузі через призму трактувань сучасних науковців. Наведено специфічні характеристики туристичних продуктів та тенденції на ринку туристичних послуг. Завдяки цьому виявлено сучасні концепції маркетингу на вітчизняних підприємствах туристичної галузі.
Ключові слова: маркетинг, маркетинг туризму, туристичних маркетинг, туристичне підприємство, маркетингова діяльність, туристичні послуги.
Summary. In the article maintenance of the landed reform, directions of her realization and influence, is considered on the productive and rational use of the landed resources in the sector of agricultural enterprises. Problems are certain characteristic for the rational use earth and possible ways of their decision.
Keywords: the landed relations, forms of landownership and land-tenure, lease of earth, productive and rational land-tenure, fertility of soil.
Summary. The essence neuromarketing, the specifics of which was to use psychotherapy brain research to influence consumer behavior.
Keywords: marketing innovation, innovative concept of marketing, neuromarketing.
Anotation. In the article the theoretical aspects of motivation, and the features of the system of motivation and the main requirements for the motivation system in the company including in budgetary institutions set kinds orientation of civil servants in the system of motivation, considered of budgetary organizations and the methods of motivation system in budgetary institutions breakdown these groups, analyzed the problems of staff motivation system, and proposed measures to improve the system of personnel motivation in budgetary institutions also identified important aspects of the system of incentives, the features of the system of incentives and its types in budgetary organizations, highlights the main components of motivation in the company and in budgetary institutions identified actual problems of motivation and examined and proved the most effective methods of encouraging staff at the plant and in budgetary institutions.
Keywords: Motivation, motivation techniques, motivation system, budgetary institutions.
Summary. The main methodological functions of the theory, the principles of marketing research and methods of collecting information are considered in the article.
Key words: methodology, elements of methodology, methodological functions of theory, methodological complex, marketing research, creative methods of searching for solutions.
Summary. Scientific community approaches to the definition of "Internet advertising" are studied. The author clarified the interpretation of the term "Internet advertising". Modern internet advertising tools used in domestic enterprises are discovered.
Keywords: Internet marketing, Internet advertising, online advertising, advertising tools, online advertising tools.
