In the article the theoretical financial safety management in enterprises and proposed management mechanism by uprvlinnya method.

Keywords: financial security, financial stability, liquidity balance, management decisions, security model.

In article approaches existing in scientific literature concerning interpretation of essence of the categories «liquidity» and «solvency» are considered; parameters of their interrelation and essential differences are reflected; the reasons of emergence of crisis of bank liquidity are given; its value in ensuring effective functioning of banking institution is defined.

Keywords: banking institution, liquidity, solvency, bank obligations, crisis of bank liquidity, credits, deposits.

In the article the theoretical and methodical ground of financial safety as systems is considered organizationally and administrative measures on  an enterprise.

Keywords: financial safety is on an enterprise, system of financial safety, subsystem of financial safety, model of safety.

The paper studied the nature of company profits as an economic category. Grounded theory of profits. This model of strategic management profitability from a position of economic balance.

Keywords: profit, strategy, profitability management, strategy formation.